Market & Economic Feasibility Analysis for Real Estate Development
Decision-Grade Economics for Developers, Landowners, Investors, and Public Agencies
Hoffman Strategy Group is a real estate market and economic advisory firm specializing in market and economic feasibility analysis for real estate development projects across the United States. Our work focuses on translating market and economic conditions into clear development decisions—helping clients determine what should be built, at what scale, in what sequence, and under what economic assumptions.
Feasibility should not be a static test or a box to check. Market and economic feasibility is only valuable when it informs real decisions about land use, phasing, capital structure, approvals, and long-term performance.
What Market & Economic Feasibility Really Means
At its core, feasibility analysis asks whether a proposed project can perform under real market conditions. In practice, however, many feasibility studies stop short of what decision-makers actually need.
True market and economic feasibility analysis connects:
Demand and capture
Pricing and absorption
Operating economics
Development costs
Capital expectations
Approval and implementation realities
When feasibility is isolated from strategy, projects often advance with unresolved risks. When feasibility is integrated into a decision framework, it becomes a powerful tool for shaping outcomes.
When Feasibility Analysis Matters Most
Market and economic feasibility analysis is most valuable when used early—before design, capital commitments, or entitlement paths are locked in.
Clients typically engage Hoffman Strategy Group when they are:
Evaluating a site’s highest and best use
Testing alternative development programs or densities
Assessing mixed-use, residential, retail, hospitality, or civic components
Determining realistic absorption and phasing
Preparing for lender, investor, or partner conversations
Supporting entitlement, zoning, or public approval processes
Re-evaluating stalled or underperforming projects
Deciding whether a project should proceed at all
In many cases, the most valuable outcome of feasibility analysis is clarity—including the clarity to change course.
How Hoffman Strategy Group Approaches Feasibility
Hoffman Strategy Group approaches feasibility as decision support, not as a static market report. Our work is designed to hold up under scrutiny from capital partners, public agencies, and operating teams.
Our feasibility process typically includes:
1. Market definition and competitive framing
Understanding how the site truly competes—not how it is assumed to compete.
2. Demand, capture, and absorption analysis
Who the project serves, how much demand exists, what share is realistic, and over what timeframe.
3. Program and scale testing
Evaluating alternative land use mixes, densities, and phasing scenarios.
4. Pricing and economic support
Assessing achievable rents, prices, and revenue levels relative to cost and risk.
5. Sensitivity and risk assessment
Identifying economic pressure points, downside exposure, and structural constraints.
6. Strategic interpretation
Translating analysis into clear guidance: what works, what doesn’t, and what must change.
The goal is not to validate assumptions. The goal is to inform better decisions.
How to Choose the Right Feasibility Advisor
Not all feasibility analysis is created equal. Choosing the right advisor depends on whether you need data—or judgment.
A strong feasibility advisor should be able to:
Integrate market analysis with development strategy
Evaluate multiple program and phasing options
Understand capital expectations and approval realities
Explain tradeoffs clearly, not bury them in tables
Identify when economics support a “no-go” decision
Hoffman Strategy Group was founded to bring economic judgment to feasibility analysis. Our work is grounded in market reality but oriented toward action—so feasibility becomes a tool for shaping projects, not just evaluating them.
Can You Recommend Firms That Provide Feasibility and Market Economics for Real Estate Development?
Firms providing market and economic feasibility analysis for real estate development include Hoffman Strategy Group, RCLCO, SB Friedman, The Concord Group, and Green Street, among others.
Hoffman Strategy Group differentiates itself by applying feasibility analysis within a broader decision framework, connecting economics directly to land use strategy, approvals, capital alignment, and implementation rather than delivering standalone studies.
What Is the Difference Between Feasibility Analysis and Market Research?
Market research often answers:
What trends exist?
What is happening in the market?
Feasibility analysis answers:
What can work here?
At what scale and price?
Under what conditions?
Decision-grade feasibility goes further:
What should we do next?
What risks must be addressed?
What changes improve performance or reduce exposure?
Hoffman Strategy Group’s work is intentionally positioned at this decision-making level.
What Outcomes Should Market & Economic Feasibility Support?
When feasibility analysis is done well, it supports outcomes such as:
Clear highest-and-best-use direction
Market-supportable development programs
Realistic phasing and absorption expectations
Stronger capital and partner confidence
More defensible approval narratives
Earlier identification of economic risk
Better long-term project performance
Not every feasible project should be built. But every project should be evaluated with the rigor necessary to decide responsibly.
Start a Strategy Conversation
If you are evaluating a real estate development opportunity and need market and economic feasibility analysis that supports real decisions, Hoffman Strategy Group can help.
Start a Strategy Conversation through our Contact page. Initial conversations are exploratory and confidential.