Retail Market & Feasibility Report with Merchandising Strategy
A private, executive-level analysis applying Hoffman Strategy Group’s proprietary methodology to determine market supportability, feasibility, optimal merchandising strategy with forecasted sales, total occupancy costs, and construction cost estimates for your project. Monthly engagements are limited to ensure quality.
The Objective
This is not a generic market study.
It is a highly selective engagement designed for decision-makers who require a confidential, data-driven, and strategically interpreted assessment of retail opportunity. By retail we mean retail stores across categories (e.g., grocery, sporting goods, apparel, longevity and wellness, health and beauty, big box, specialty, etc.), fast-casual and sit down restaurants, personal services such as fitness, and leisure-entertainment.
Your report will address:
Market Supportability – Market, consumer, retail spending, and other demand analysis, trends, and competitive positioning.
Feasibility – Financial viability assessment for the planned retail or retail components to mixed-use property.
Merchandising Strategy – A curated tenanting and phasing plan aligned with achievable sales performance, total occupancy costs, and market positioning.
Our reports deliver strategic and actionable insights and recommendations on the optimal retail market positioning, long-term tenant mix strategy, sales forecasts, and tenant occupancy cost focused on maximizing revenue potential of your property.
Our Methodology
We approach your property, resources, and investment with the same level of seriousness as you, your investors, and your partners.
Which is why In collaboration with your team we undertake a comprehensive methodology to address fundamental issues related to the market, competition, consumers, merchandising and tenants, sales and revenue forecasts, and recommendations.
Who This Is For
Sample Projects
Outcomes
Our clients are diverse. For retail market and feasibility analysis and strategies, our relationships are generally with:
Institutional owners and investors.
Retail and mixed-use fee developers and property owners.
Cities and economic development agencies.
Bond and other financial underwriting agencies.
While we customize outcomes based on the vision, goals, and objectives expressed by the client, outcomes you can generally expect:
Right-size retail, food, beverage, and leisure-entertainment programs
Align merchandising mix with achievable sales and rents
Phase development and timing recommendations
Strategies to reduce risk of overbuilding and tenant churn
